As an international student, I think designing instruction or performance improvement programs using social media for international learners might be hard. (but, of course, worth paying effort)
Apparently, language might be the biggest challenge in designing social-media-based international learning programs. Even though cutting-edge translation programs can support international students, limitations are clear. Another challenge might cultural things. For instance, when instructors request participation in discussion, international students with East-Asia backgrounds might want to be lurkers compared to US students.
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